The best logomark logos

A logomark refers to a specific icon that accompanies the logo’s brand name. The advantage of a logomark is that it associates an image with your business, creating an easily-identifiable symbol. There are two main types: pictorial and abstract.

Best pictorial logos

Pictorial logos are based on recognizable images, like people, animals or objects. Sometimes these images have built in cultural meanings—like a tree standing for growth or a fox implying wits—and sometimes they can create their own meaning—like the iconic Apple apple or Twitter bird. It is also common to combine symbols, harnessing the power of compound meanings or creating a visual pun. Whatever your approach, it is important to familiarize yourself with the underlying symbolism to make sure the logo is communicating the traits that you intend.